Milo Bar-bell Company Strong Men Advertising Cards Collection

Collection

Identifier: MSSP_10085

Staff Only

Scope and Contents

Twenty-five advertising promotional cards, measuring 5 by 7 inches, published by the Milo Bar-bell Company. The cards feature weightlifters and strongmen in various poses, showing their muscles or exercising with various barbells and dumbbells. Many of the cards feature men posing while wearing little clothing. The original mailing envelope advertises the Milo Bar-bell Company, but none of the individual promotional cards reference the Milo Bar-bell Company.

Dates

Creation: c. 1918

Creator

Milo Bar-bell Company (Organization)

Conditions Governing Access

There are no access restrictions on this collection.

Conditions Governing Use

Copyright status for collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.

Biographical / Historical

The Milo Bar-bell Company, founded in Philadelphia by strength and conditioning pioneer Alan Calvert, was one of the first businesses to manufacture and sell commercially made barbells and dumbbells for weightlifting and strength training. The company declared bankruptcy in 1935 and was acquired by the rival York Barbell Company.