Siddall has sent McMaster $250. in another letter, to cover the cost of advertising in the Journal, and has received an acknowledgement of this amount. McMaster entirely misunderstands Siddall's method of selling soap if he thinks that the grocery trade is being snubbed. This is not the company's intention because a personal canvass has been made to stimulate the grocery trade in connection to the soap. The method of the firm is to first create a demand for the soap among consumers and then when the interest of the people is aroused, the soap will be sent to grocers under the terms of the soap company. This method leaves the whole transaction in the hands of the grocery house, which is not made to feel that the company is forcing the soap upon them. Several large New York wholesale houses have complimented this way of doing business, since no goods are forced upon them until there is a great enough consumer demand to sell them. The company is content to do business in a small way and to ask others to meet their terms, and then when the people desire the product, the business will increase. Without having pushed the sale of the soap the company is selling 500 boxes monthly in New York and 6000 boxes monthly in Philadelphia. This is the Siddall's Soap way of doing business and no one has found fault with it. The company will continue to pay the greatest of attention to both newspapers and grocers in the future. :: I-2-d typed letter and signature 2pp. 8vo.