Spalding Die Cut Sports Advertising Stand-Ups
Content Description
This collection contains a complete set of five cardboard die-cut Spalding Sporting Goods advertising stand-ups from 1896 demonstrating men and women athletes wearing Spalding apparel and using Spalding equipment. Three of the items exhibit paper loss on the back. Each of the displays is about 5 inches tall and between three and four inches wide. Sports represented are bicycling (woman); baseball (man); tennis (woman); football (man); and golf (man). This set of advertisements is cataloged as set H-818 in the American card catalog.
Dates
- Creation: 1896
Creator
- A.G. Spalding & Bros. (Organization)
Conditions Governing Access
There are no access restrictions on this collection
Conditions Governing Use
Copyright status for collection materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.
Biographical / Historical
A.G. Spalding, a major American manufacturer of sporting goods, was founded by former baseball player Albert Goodwill Spalding in Chicago in 1876. In 1880, the National League adopted the Spalding baseball as its official ball, and the company had great success in selling baseball equipment. From the begining, though, Spalding manufactured sporting goods for a wide variety of sporting, athletic, and recreational activities. Spalding equipment was widely advertised through the company's mail-order catalogs and the numerous instructional books and guidebooks published through the Spalding Athletic Library.
Throughout the late nineteenth century and early twentieth century, Spalding bought or merged with numerous competitors, including Wright and Ditson, A.J. Reach, and Peck and Snyder. Spalding often continued producing equipment under these brand names for many years after the acquisitions.
Spalding remained a leading sporting good manufacturer throughout the twentieth century. In the early 2000s, Russell Brands acquired Spalding.
Full Extent
.177 Cubic Feet (1 half document case (letter))
Language of Materials
English
- Status
- Completed
- Date
- August 2026
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
Repository Details
Part of the University of Notre Dame Rare Books & Special Collections Repository